| # | 技術 | 日本 | グローバル | イギリス | オランダ | イタリア | スペイン | 中南米 |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Ads (conversion) | 8% | 4.6% | 11% | 5.7% | 7.6% | 8.9% | 12% |
| 2 | Google AdSense | 5.5% | 5.6% | 4% | 3% | 7.8% | 5.5% | 6% |
| 3 | Meta Pixel | 4.1% | 4.7% | 7.2% | 4.7% | 9.7% | 7% | 16% |
| 4 | Google Marketing Platform (DV360/CM360) | 4% | 7.3% | 4.9% | 2.2% | 6% | 4.9% | 5% |
| 5 | Yahoo! JAPAN Ads | 3.9% | <0.1% | 0% | <0.1% | 0% | 0% | 0% |
| 6 | Google Publisher Tag (Ad Manager) | 3.7% | 5.9% | 3.7% | 1.4% | 4.7% | 4% | 3.8% |
| 7 | LINE Tag | 1.7% | <0.1% | 0% | 0% | 0% | 0% | 0% |
| 8 | Criteo | 1.4% | 0.3% | 0.1% | 0.1% | 0.6% | 0.2% | 0.2% |
| 9 | X (Twitter) Pixel | 1.2% | 0.5% | 0.3% | <0.1% | <0.1% | 0.3% | 0.2% |
| 10 | fluct | 1% | 0.7% | 0.8% | 0.3% | <0.1% | 0.4% | 0.3% |
| 11 | MicroAd | 0.9% | <0.1% | 0% | 0% | 0% | 0% | <0.1% |
| 12 | Prebid.js | 0.9% | 0.9% | 1.5% | 0.3% | 0.5% | 1% | 0.3% |
| 13 | Taboola | 0.7% | 1.6% | 0.8% | 0.1% | 1% | 0.7% | 0.9% |
| 14 | TikTok Pixel | 0.6% | 0.7% | 0.9% | 0.5% | 1% | 1.1% | 3.8% |
| 15 | Amazon Publisher Services | 0.5% | 1% | 1.5% | <0.1% | 0.3% | 0.3% | 0.3% |
| 16 | Magnite (Rubicon) | 0.4% | 0.9% | 2% | <0.1% | 0.6% | 0.5% | 0.1% |
| 17 | i-mobile | 0.4% | <0.1% | 0% | 0% | 0% | 0% | 0% |
| 18 | Microsoft Advertising UET | 0.3% | 0.7% | 2.5% | 0.8% | 0.7% | 0.9% | 0.4% |
| 19 | Outbrain | 0.3% | 0.3% | 1.6% | <0.1% | 0.4% | <0.1% | <0.1% |
| 20 | popIn | 0.2% | <0.1% | 0% | 0% | 0% | 0% | 0% |
| 21 | logly lift | 0.2% | <0.1% | 0% | 0% | 0% | 0% | 0% |
| 22 | Pinterest Tag | 0.1% | 0.2% | 0.5% | 0.3% | 0.3% | 0.3% | 0.8% |
| 23 | Teads | <0.1% | 0.2% | <0.1% | 0% | 0.1% | 0.1% | 0.3% |
| 24 | PubMatic | <0.1% | 0.6% | 0.1% | 0.1% | 0.3% | 0.6% | <0.1% |
| 25 | LinkedIn Insight Tag | <0.1% | 1.1% | 1.3% | 0.7% | 1% | 1.3% | 0.8% |
| 26 | AdRoll | <0.1% | 0.2% | 0.2% | <0.1% | <0.1% | 0.1% | <0.1% |
| 27 | Reddit Pixel | <0.1% | 0.3% | 0.2% | <0.1% | <0.1% | <0.1% | <0.1% |
| 28 | Snap Pixel | <0.1% | 0.1% | 0.2% | <0.1% | <0.1% | <0.1% | <0.1% |
| 29 | Ezoic | <0.1% | 0.1% | <0.1% | <0.1% | <0.1% | 0.1% | <0.1% |
| 30 | VK Pixel | 0% | 1% | 0% | 0% | 0% | 0% | <0.1% |
| 31 | Equativ (Smart AdServer) | 0% | 0.4% | <0.1% | <0.1% | 0.2% | 0.7% | 0.3% |
| 32 | MGID | 0% | 0.2% | <0.1% | <0.1% | 0.2% | 0% | 0.4% |
| 33 | Seedtag | 0% | <0.1% | <0.1% | <0.1% | 0.3% | 0.2% | 0.2% |
| 34 | Yandex Advertising Network | 0% | 0.3% | 0% | 0% | 0% | 0% | 0% |
| 35 | Raptive (AdThrive) | 0% | 0.3% | 0.2% | <0.1% | 0% | 0% | 0% |
| 36 | Mediavine | 0% | 0.2% | 0.2% | 0.2% | <0.1% | <0.1% | 0% |
| 37 | Quora Pixel | 0% | <0.1% | 0% | 0% | 0% | 0% | 0% |
サイトの人気順位別
Trancoの人気順位帯ごとに、計測したサイトのうちその技術を使う割合（上位1,000・1万・10万サイトと上位100万サイト全体）。
| # | 技術 | 上位1万 | 上位10万 | 上位100万 |
|---|---|---|---|---|
| 1 | Google Marketing Platform (DV360/CM360) | 24% | 13% | 4% |
| 2 | Google Publisher Tag (Ad Manager) | 23% | 12% | 3.7% |
| 3 | fluct | 9.7% | 3% | 1% |
| 4 | Prebid.js | 9% | 4.6% | 0.9% |
| 5 | Google Ads (conversion) | 7.6% | 6.2% | 8% |
| 6 | Google AdSense | 6.2% | 7.2% | 5.5% |
| 7 | Amazon Publisher Services | 5.6% | 3% | 0.5% |
| 8 | Magnite (Rubicon) | 4.9% | 2.2% | 0.4% |
| 9 | Meta Pixel | 4.2% | 2.8% | 4.1% |
| 10 | Taboola | 3.5% | 2.5% | 0.7% |
| 11 | Criteo | 2.8% | 1.6% | 1.4% |
| 12 | MicroAd | 2.8% | 2.8% | 0.9% |
| 13 | i-mobile | 2.8% | 1.5% | 0.4% |
| 14 | X (Twitter) Pixel | 2.1% | 1.3% | 1.2% |
| 15 | PubMatic | 2.1% | 0.4% | <0.1% |
| 16 | Yahoo! JAPAN Ads | 1.4% | 2.4% | 3.9% |
| 17 | Outbrain | 1.4% | 1.2% | 0.3% |
| 18 | Teads | 1.4% | 0.4% | <0.1% |
| 19 | LINE Tag | 0.7% | 1.1% | 1.7% |
| 20 | logly lift | 0.7% | 0.7% | 0.2% |
| 計測サイト数 | 144 | 1,381 | 12,114 |
人気サイトと地域企業のサイトの比較
人気サイト：Tranco上位100万に入る日本のサイト。地域企業：店舗・拠点が1〜20か所の国内企業のサイト（事業所ディレクトリより。プラットフォーム、モール、まとめサイトは除外）。
| # | 技術 | 人気サイト | 地域企業 | 差（ポイント） |
|---|---|---|---|---|
| いずれかの広告・ピクセル | 21% | 9.9% | −11.1 | |
| 1 | Google Ads (conversion) | 8% | 5.9% | −2.1 |
| 2 | Meta Pixel | 4.1% | 2.7% | −1.3 |
| 3 | Yahoo! JAPAN Ads | 3.9% | 1.2% | −2.7 |
| 4 | Google Marketing Platform (DV360/CM360) | 4% | 0.9% | −3.1 |
| 5 | Google AdSense | 5.5% | 0.6% | −4.9 |
| 6 | Criteo | 1.4% | 0.4% | −1.1 |
| 7 | Google Publisher Tag (Ad Manager) | 3.7% | 0.3% | −3.4 |
| 8 | X (Twitter) Pixel | 1.2% | 0.3% | −0.8 |
| 9 | TikTok Pixel | 0.6% | 0.3% | −0.3 |
| 10 | LINE Tag | 1.7% | 0.2% | −1.5 |
| 11 | Amazon Publisher Services | 0.5% | 0.2% | −0.3 |
| 12 | MicroAd | 0.9% | 0.1% | −0.8 |
| 13 | Prebid.js | 0.9% | 0.1% | −0.8 |
| 14 | PubMatic | <0.1% | 0.1% | +0.1 |
| 15 | fluct | 1% | <0.1% | −0.9 |
| 計測サイト数 | 12,114 | 1,609 |
自社クローラー： 12,114サイト · 日本 · 2026/10/23更新 · 計測方法