| # | 技術 | 日本 | グローバル | イギリス | オランダ | イタリア | スペイン | 中南米 |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Analytics 4 | 24% | 19% | 18% | 13% | 22% | 23% | 27% |
| 2 | Universal Analytics (legacy) | 20% | 9.4% | 12% | 8.1% | 10% | 13% | 13% |
| 3 | Cloudflare Web Analytics | 2.3% | 12% | 14% | 10% | 11% | 9% | 12% |
| 4 | Matomo | 0.6% | 2.6% | 1.7% | 3% | 8.3% | 2.2% | 0.9% |
| 5 | User Insight | 0.5% | <0.1% | 0% | 0% | 0% | 0% | 0% |
| 6 | Adobe Analytics | 0.4% | 0.6% | 0.2% | <0.1% | 0.3% | 0.3% | <0.1% |
| 7 | Quantcast Measure | 0.4% | 0.5% | 0.3% | <0.1% | 0.3% | 0.4% | <0.1% |
| 8 | Chartbeat | <0.1% | 0.8% | 0.1% | <0.1% | 0.3% | 0.2% | 0.3% |
| 9 | Comscore | <0.1% | 2% | 1.2% | 0.3% | 1.9% | 1.5% | 1.1% |
| 10 | Mixpanel | <0.1% | 0.3% | <0.1% | <0.1% | <0.1% | <0.1% | 0.3% |
| 11 | Piano Analytics (AT Internet) | <0.1% | 0.2% | <0.1% | <0.1% | <0.1% | <0.1% | 0% |
| 12 | Yandex Metrica | <0.1% | 3.9% | 0.4% | <0.1% | 0.2% | 0.2% | 0.1% |
| 13 | StatCounter | <0.1% | 0.2% | 0.4% | 0.2% | <0.1% | 0.2% | 0.1% |
| 14 | Umami | <0.1% | 0.3% | 1% | 1.1% | 0.9% | 0.8% | 0.2% |
| 15 | Plausible | <0.1% | 0.4% | 0.5% | 0.2% | 0.3% | 0.1% | <0.1% |
| 16 | Amplitude | <0.1% | 0.4% | 0.1% | <0.1% | <0.1% | 0.1% | 0.3% |
| 17 | Clicky | <0.1% | 0.1% | 0.2% | 0.1% | <0.1% | <0.1% | <0.1% |
| 18 | Baidu Analytics | <0.1% | 0.9% | <0.1% | 0% | 0% | 0% | <0.1% |
| 19 | Fathom | <0.1% | 0.2% | 0.3% | 0.2% | <0.1% | 0% | <0.1% |
| 20 | Simple Analytics | <0.1% | <0.1% | <0.1% | 0.2% | <0.1% | <0.1% | <0.1% |
| 21 | Gemius | 0% | 0.6% | 0% | <0.1% | 0% | 0% | <0.1% |
| 22 | Parse.ly | 0% | 0.6% | 0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 23 | PostHog | 0% | 0.5% | 0.4% | 0.2% | 0.2% | 0.2% | 0.1% |
| 24 | CNZZ / Umeng | 0% | 0.2% | 0% | 0% | 0% | 0% | 0% |
| 25 | Heap | 0% | <0.1% | <0.1% | <0.1% | 0% | 0% | <0.1% |
| 26 | Vercel Analytics | 0% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 27 | Kissmetrics | 0% | <0.1% | <0.1% | 0% | 0% | 0% | <0.1% |
| 28 | Woopra | 0% | <0.1% | <0.1% | <0.1% | 0% | 0% | <0.1% |
サイトの人気順位別
Trancoの人気順位帯ごとに、計測したサイトのうちその技術を使う割合（上位1,000・1万・10万サイトと上位100万サイト全体）。
| # | 技術 | 上位1万 | 上位10万 | 上位100万 |
|---|---|---|---|---|
| 1 | Google Analytics 4 | 7.6% | 15% | 24% |
| 2 | Universal Analytics (legacy) | 7.6% | 14% | 20% |
| 3 | Adobe Analytics | 3.5% | 1.3% | 0.4% |
| 4 | Cloudflare Web Analytics | 2.1% | 2.9% | 2.3% |
| 5 | Chartbeat | 1.4% | 0.5% | <0.1% |
| 6 | Comscore | 1.4% | 0.3% | <0.1% |
| 7 | Piano Analytics (AT Internet) | 1.4% | 0.4% | <0.1% |
| 8 | Matomo | 0.7% | 0.7% | 0.6% |
| 9 | Quantcast Measure | 0.7% | 0.3% | 0.4% |
| 10 | User Insight | 0% | 0.7% | 0.5% |
| 11 | Mixpanel | 0% | 0.1% | <0.1% |
| 12 | Yandex Metrica | 0% | 0% | <0.1% |
| 13 | StatCounter | 0% | 0% | <0.1% |
| 14 | Plausible | 0% | 0% | <0.1% |
| 15 | Umami | 0% | 0% | <0.1% |
| 16 | Amplitude | 0% | <0.1% | <0.1% |
| 計測サイト数 | 144 | 1,381 | 12,114 |
人気サイトと地域企業のサイトの比較
人気サイト：Tranco上位100万に入る日本のサイト。地域企業：店舗・拠点が1〜20か所の国内企業のサイト（事業所ディレクトリより。プラットフォーム、モール、まとめサイトは除外）。
| # | 技術 | 人気サイト | 地域企業 | 差（ポイント） |
|---|---|---|---|---|
| いずれかのアクセス解析 | 40% | 45% | +5.2 | |
| 1 | Google Analytics 4 | 24% | 28% | +4 |
| 2 | Universal Analytics (legacy) | 20% | 20% | −0.2 |
| 3 | Cloudflare Web Analytics | 2.3% | 3% | +0.7 |
| 4 | Quantcast Measure | 0.4% | 0.4% | +0.1 |
| 5 | Matomo | 0.6% | 0.2% | −0.4 |
| 6 | User Insight | 0.5% | 0.2% | −0.4 |
| 7 | Adobe Analytics | 0.4% | <0.1% | −0.4 |
| 8 | Chartbeat | <0.1% | 0% | −0.1 |
| 9 | Comscore | <0.1% | 0% | −0.1 |
| 10 | Mixpanel | <0.1% | 0% | 0 |
| 11 | Piano Analytics (AT Internet) | <0.1% | 0% | 0 |
| 12 | Yandex Metrica | <0.1% | 0% | 0 |
| 13 | StatCounter | <0.1% | 0% | 0 |
| 14 | Plausible | <0.1% | 0% | 0 |
| 15 | Umami | <0.1% | 0% | 0 |
| 計測サイト数 | 12,114 | 1,609 |
自社クローラー： 12,114サイト · 日本 · 2026/10/23更新 · 計測方法